Edition 14: Launching Pretiosum Ventures PR Playbook for early-stage start-ups; PR webinar for founders;
Pretiosum Ventures is a venture capital firm with a focus on the Future of Businesses: early-stage Enterprise SaaS companies.
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BIG RELEASE 🥳
We get this question a lot: Why is PR important and how to measure its impact? During the summer, we have been working on the PR Playbook for early-stage founders to answer all of your questions.
Harry Ashcroft, a PR guru who worked with some of the best VC funds and start-ups at Burlington PR, shared his insights in this 33-page-long playbook.
This Playbook is for pre-seed to Series A founders looking for help navigating through the most common PR and comms dilemmas they will face. This guide will also let you know when you should seek the assistance of PR agencies and consultants for more complex issues.
When sending out a message, your audience could include:
Potential customers, from varied roles and experiences
Future employees and candidates
Analysts, influencers and journalists across business media
Investors, actively engaged in the industry or not
Partners, both current and future
PR WEBINAR HOSTED BY PRETIOSUM 🎙️
Join us on Wednesday, 27th September at 5 PM BST for an informative and interactive session with PR experts who worked with (and at!) some of the most successful start-ups from pre-seed to Series B and beyond!
What is PR and why does it matter for start-ups
How to define your target audience, key messages, and goals
How to create a PR strategy and plan that aligns with your business objectives
How to find and connect with journalists, bloggers, influencers, and other media outlets
How to measure and optimize your PR results and impact
Who is this for:
This webinar is designed for start-up founders from pre-seed to series A stage who are looking to understand more about the different concepts of public relations. Whether you have some PR experience or none at all, you'll find valuable insights and tips that you can apply to your own start-up.
Who are we:
Pretiosum Ventures is a venture capital firm with a focus on the Future of Businesses: Enterprise SaaS. We’ll be speaking alongside PR experts including industry leaders from Wachsman and Luminous PR as well as gaining valuable freelance perspectives from Harry Ashcroft (ex-Burlington PR).
We look forward to seeing you at the webinar and helping you take your start-up to the next level with PR!
👀 We are watching PR + Content for Growth by Y Combinator
YC Partner Kat Manalac and Director of Marketing Craig Cannon describe the most effective ways to use PR and content to help your company’s brand and find more users.
📚 And reading How to Use PR + Thought Leadership to Grow Your Startup by The Global VC
So your business doesn’t have an announcement but you’d still like some media coverage? Given the constant need to stand out from the host of other startups and businesses, it makes sense to promote your name and business as much as possible. After all, maintaining a public presence is an important factor in any successful business. But how can you make a media appearance when you haven’t got anything new to announce, or say?
Please note that any charts, data, or projections discussed are subject to change without notice, may differ from opinions expressed by others, and are for informational purposes only. They should not be relied upon when making any investment decision. The content speaks only as of the date indicated; Pretiosum Ventures has not independently verified third-party links or sources, nor makes representations about the enduring accuracy of such information.